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    Friday, August 22, 2003

    hooray! :D

    From Variety:

    Just two weeks before the Dec. 17 release of "The Lord of the Rings: The Return of the King" -- the final installment of the Peter Jackson-helmed epic trilogy -- the first two "Ring" entries will be unspooling worldwide.

    In memoranda sent to exhibitors on Wednesday, New Line laid out a game plan to promote the third film by refreshing filmgoers' memories with "The Fellowship of the Ring" and "The Two Towers."

    Starting the week of Dec. 5, the extended DVD cut of "Fellowship of the Ring" will be released in some 100 or so theaters in the U.S. and in 20 theaters in Canada.

    Then, the week of Dec. 12, sequel "Two Towers" will unspool, just a month after having preemed on DVD, leading up to a worldwide Dec. 16 daylong marathon, during which all three films will be shown back-to-back. Exhib guidelines call for a 3 p.m. showing of "Fellowship" followed by a 7 p.m. screening of "Two Towers" and then an 11 p.m. screening of "Return of the King," which will carry over into Dec. 17 -- the day of its global release.

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